JEWLERY - OMA
Campaign of photos and videos created to present Oma’s new product experience before its official market launch.
How do you launch a brand-new product when it doesn’t yet exist physically? That was the challenge Oma brought to us. Before the official market release, the brand wanted to introduce its essence and lifestyle through a narrative that was light, aspirational, and emotionally connected to its audience.
We designed a campaign built on real experiences. We took a small, agile team to Ilhabela, São Paulo, to capture the lifestyle that the Oma brand represents. In two days of production, we explored different natural environments — from the beach to the forest — to tell a story of freedom, connection, and simplicity.
Keeping the crew minimal allowed us to move quickly, adapt to changing light conditions, and capture authentic, unscripted moments. The production included both lifestyle photography and cinematic video sequences, all designed to reflect the essence of Oma in a natural and relatable way.
We worked with natural light, minimal artificial setups, and handheld camera movements to preserve the organic feel of the environment. Our choice of framing and rhythm was guided by the brand’s narrative — focusing on real moments, genuine smiles, and the textures of nature.
Client: Oma
Production: Estúdio 26