Love Olive Oil – Branded Film & Photoshoot

This project was developed for Love (LÓV), a contemporary olive oil brand with a youthful and vibrant identity. The campaign focused on branded film and food photography, highlighting not only the premium quality of the product but also the broader concept of the kitchen as a space of creativity, sharing, and enjoyment. Produced in a single full-day shoot, the project delivered a wide range of commercial lifestyle content: from food styling close-ups to scenes around cooking and eating together. The narrative positioned olive oil as part of the experience rather than the main subject — emphasizing the joy of cooking, the intimacy of sharing meals, and the sensory appeal of food. Our creative approach balanced high-quality production with a playful and approachable tone, making the campaign visually engaging for digital platforms, social media, and brand storytelling.

Love (LÓV) is a young, vibrant olive oil brand built on a strong pillar: the love for cooking. More than selling olive oil, the brand’s mission is to celebrate the act of being in the kitchen — cooking, sharing, and enjoying food together.

The creative approach was designed as an invitation: the viewer should feel as though they are part of the kitchen, experiencing each detail alongside the characters.

Visually, we aimed for lightness, warmth, and authenticity — a tone that mirrors the brand’s premium quality while embracing a playful, approachable attitude. The result was a large volume of content, including films and photos, all connected by this inviting and joyful atmosphere.

Credits

Client: Lóv (@azeitelov)

Creative Direction: Leto (@thisisleto) & Celina Schimidt (@celinuuur)

Art Direction: Carolina Simão (@carolmsimao)

Food Stylist: Nalu Imperatrice (@naluagridoce)

Cinematographer: Fe Salgado (@fesalgad0)

Photographer: Filipe Redondo (@filiperama)

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