LÓV is a young, vibrant olive oil brand built on a strong pillar: the love for cooking. More than selling olive oil, the brand’s mission is to celebrate the act of being in the kitchen — cooking, sharing, and enjoying food together.
The creative approach was designed as an invitation: the viewer should feel as though they are part of the kitchen, experiencing each detail alongside the characters.
Visually, we aimed for lightness, warmth, and authenticity — a tone that mirrors the brand’s premium quality while embracing a playful, approachable attitude. The result was a large volume of content, including films and photos, all connected by this inviting and joyful atmosphere.
Credits
Client: Lóv (@azeitelov)
Creative Direction: Leto (@thisisleto) & Celina Schimidt (@celinuuur)
Art Direction: Carolina Simão (@carolmsimao)
Food Stylist: Nalu Imperatrice (@naluagridoce)
Cinematographer: Fe Salgado (@fesalgad0)
Photographer: Filipe Redondo (@filiperama)
